Demand Generation through ABM - EDG
$55.00 - $75.00
theAsianIR helps SMEs submit applications to realise Demand Generation using Accounts based marketing (ABM), under Process Redesign section of the Enterprise Development Grant (EDG).

ABM means selecting target accounts and delivering focused and personalised programs, messages, and content to move them toward your goal—whether that’s an initial sale, cross-sell or upsell, renewal of their contract, or even advocacy.

Up to 70% is available to support company’s usage of automation and technology in ABM, which can result in tangible benefits and significant growth.
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$55.00 - $75.00
Product Options
Grant Submission (Client's office)
Grant Submission (theAsianIR's office)
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1. Overview
Today and into the future, companies that thrive are the ones that have strong business foundations and strategies, adopt technology and innovative processes, and grow their overseas presence.
More B2B organisations than ever are shifting their thinking toward account-centricity. 
For organisations looking for a significant return on investment (ROI), their thinking needs to shift towards acquiring, retaining, and growing high-value accounts. As such, a strategy that requires partnership between marketing and sales (or other internal teams, depending on the lifecycle focus) will help you and your organization focus your combined energy. This targeted approach to finding, engaging, closing, and growing the accounts that really matter naturally aligns to C-suite priorities as well as your organization’s strategic goals.
2. Benefits of ABM
Increase Marketing ROI - Without an ABM strategy, it’s hard to determine whether you’re going after the right accounts. Some prospects may require more initial investment but ultimately result in bigger deal sizes, recurring revenue, and larger lifetime values; while others may cost less to acquire but eventually churn—providing little to no value.
More efficient and targeted -  With ABM, you’re targeting the accounts that have real significance for your business (whether that’s growing revenue, challenging a competitor, or increasing thought leadership). Marketers and collaborating teams, such as sales and customer support, can focus their resources efficiently and run programs that are specifically optimized for target accounts. Rather than having a low conversion rate from new names to qualified leads as you would with broad-based marketing strategies, you start with a pool of accounts that are already more likely to convert, fill the white space of contacts in those accounts that matter, and then give them personalized, focused attention. By deciding and agreeing on which accounts to target, you can profoundly impact the way you think about sales and marketing, and the types of programs you execute. Instead of casting a wide net, you’ll look for ways to target key individuals (e.g. decisionmakers) in specific organizations. By strategically targeting your efforts, you minimize the expenditure of resources on less important buyers or segments of the market—often significantly reducing waste. And because ABM requires organizational buy-in from the beginning, the entire organization is working towards achieving the same goals.
More personal -  ABM not only redirects your sales and marketing efforts to a targeted audience with laser precision, but it also entails personalizing your messaging and communications to specific accounts. In fact, according to Aberdeen Group, 75% of customers say they prefer personalized offers, which makes sense. Targeted customers are more likely to engage with content that is specifically for them and is relevant to their business and stage in the buyer journey. And because ABM is inherently personal, your campaigns are already optimized for the right audience.
Increase Sales and Marketing Alignment - Plenty has been said about the elusive goal of aligning sales and marketing teams, but ABM is perhaps one of the most effective ways to accomplish this goal. This is primarily due to the fact that marketers running ABM programs operate with a mindset very similar to sales—they think in terms of accounts and how to target them, drive engagement, and generate revenue from them.
Improve Customer Experience - ABM isn’t just about acquiring new target accounts, it’s also about retaining and growing them through cross-sell, upsell, and advocacy programs.  With new technologies that support account-based marketing at scale, marketers can focus on continuing to build relationships with their customers after the sale to support different objectives. Not to mention, your successful ABM efforts can result in new opportunities with other prospects in the same focus area via case studies, referrals, and more.
3. What is covered?
Review existing marketing processes and identify possible areas to improve efficiency. EDG supports;
 - Review and streamline of workflow and processes to reduce or remove redundant processes
 - How the use of technology can automate processes
 - Review and/or development of performance measures
 - Development of tracking and measurement system
 - Development of detailed roadmap of actions for further improvement
SMEs: up to 50% for qualified software and equipment costs; up to 70% for all other qualified costs. Non-SMEs: up to 30% for qualified software and equipment costs; up to 50% for all other qualified costs.
3. Who is eligible?
Companies registered and operating in Singapore, with minimum of 30% local shareholding and financially viable to start and complete the project.
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