Case Study: Iron Road Ltd
Iron Road is an iron ore developer with Australia’s largest measured magnetite resource – 4.5 billion tonnes – on South Australia’s Eyre Peninsula.
However, even with that enormous amount of iron ore, which is expected to take 20 to 30 years to mine, the company struggled to get regular coverage in the traditional press.
Our Partner built Iron Road’s Twitter followers to more than 4,400 investors, brokers, analysts and even business journalists among others. They included metals writers at the Wall Street Journal and business journalists at Bloomberg, The Australian and Fairfax.
Those followers value the content so much that they sent Iron Road’s tweets to more than 130,000 a month.
Social media really proved its worth for Iron Road at an investor conference. After spending tens of thousands of dollars on flights and accommodation in Sydney for 3 executives plus conference fees, a disappointing number of investors attended the conference.
When Iron Road presented to the conference, only 120 investors were actually in the room. However, on LinkedIn, the presentation went to almost 5,000 people within a couple of days.
Iron Road completed an $11.5 million raising to begin acquiring land and funding its definitive feasibility study 6 months after it began its Twitter campaign. It has since raised another $40 million and $51 million is separate tranches.
Case Study: Altech Chemicals Ltd
Altech is an embryonic maker of high-purity alumina for use in lithium-ion batteries and in super tough, unscratchable glass for smartphones.
It had assembled a team with the necessary expertise, secured land in Malaysia for a plant, and won support from the German government – but the media kept calling Altech a mining company.
Altech needed investors to know the company’s business model is plugged into growing markets such as unscratchable screens for phones and tablets, batteries for electric cars and homes, and LEDs for everywhere.
It needed them to know that before it raised funds with a placement to sophisticated investors and a share purchase plan for current shareholders.
Altech owns its own deposit of kaolin, the clay it intends to turn into high-margin 99.99% pure alumina.
However, the kaolin deposit coloured the media’s thinking. Instead of recognising that Altech’s ownership of the feedstock made its chemical processes cheaper, the media kept referring to it as a kaolin miner.
During the campaign our Partner amplified each of Altech’s ASX announcements on social media and engaged investors there with news about the mushrooming markets using 99.99% pure alumina.
The placement and share purchase plan raised just on $2 million for finalising the plant design and completing the project’s debt finance.
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