The services and consulting industries in Asia is facing headwinds. Jobs are being outsourced to low-cost providers or lost to AI and technology disruption. A conservative and stagnant economy doesn't help either.
A Mavenlink report in 2017 cites that;
Services industries now see a higher increase in "on-demand" professional services, that is providing services only when the client needs it there and then. This means that service providers need to scale up to meet client demand (44.5%) and to tap specialised skills that full-time/in-house team members do not have (35%).
So what can be done to spur people in this sector to position for this change? Will creating an environment to share resources and revenues help? Can people summon enough motivation to work together?
theAsianIR has recently developed an App which achieves the points mentioned in the report. The App allows professionals to;
The App is made for services industries to increase collaboration based on incentivising your networks to bring out the provider's value-add - Johnson Koh, CIO theAsianIR
It's based on the business logic of incentivising friends and networks of the provider to bring the value-added aspects of the provider's service out to people whom may appreciate them more.
The App is currently built on the WeChat platform in Mandarin. It can be applied in other languages or other platforms. Read on.
1. Followers of the account will see a notification whenever new content is uploaded
The advantages this posting method has over Instant messengers and Social Media are,
User sees everything about the company on the Official Account presented in H5 format. Additional features include ChatBot functionality installed on the main dashboard of the OA, and a live chat function in H5 format. Every content displayed on the company's main website can be presented in H5 format.
Up till now the user will see everything similar to a normal website. What's special is the login/register function, and the teaser that brings up this function.
A teaser encouraging the user to sign up is automatically brought up in front of him/her. After reading the teaser, the user elects to be taken to a login/register page.
Current persona of a distributor are friends and associates of the service provider whom knows people who will appreciate the services more. This is not extensive, as personas can change or increase depending on the content published by the service provider
Users who register will provide some basic personal info, and be able to state their marketing avenues so that the provider can gauge whom to prioritise working with.
This is also where the User can state their reasons for working with the service provider and what they hope to get out of working with the provider (i.e to pitch to larger clients).
Campaigns page - Application relies on explicit content written by the service providers. Strong, capturing headlines with indication of target market is shown on the preview. Explicit content allows distributors to know who to push the content to, and whom to recommend services to.
The Sharing Fee for each campaign/content is clearly displayed on the Ongoing Campaigns page. Fees can be tuned according to the Company's budget.
Agents HeatMap is a feature on the Company OA is a feature that displays who have read the campaigns published by the Company and where they are on the map. It includes an instant messaging function for the User to contact the Person. The feature is especially installed to achieve the following objectives;
The Agents HeatMap feature can help the service provider on three primary fronts;
Distributors settings - Distributors can see from the setting pages, notifications sent by others on the HeatMap, section for ongoing/completed campaigns.
It's also here where they get paid by accessing their Commissions Wallet and be able to switch roles between Distributor and Listee.
The Commissions wallet section displays the amount earned from sharing content and recommending people. Distributors apply to withdraw their commissions via this page.
Distributors enter the amount to withdraw from their commissions wallet.
My recommendations page - Distributors can have the added option to specifically recommend people to the Service Provider for a fee. Persona of the people recommended will be other marketers or agents capable to extend the awareness of the services provider. This gives the service provider chance to create a community around their services, drawing people whom have used or can market the services together via the App. People can sign up as distributors or listees via introductions (after quoting their the recommender's User ID).
There are two roles on the members area, distributors (or promoters) and listees, roles are interchangeable.
Peers can elect to sign-up to list their services on the Company's App.
Why will the service provider allow services from their peers or competitors to be listed on the App?
Login/Register page comes with phone verification feature.
Listee section - Four tabs to spur listee participation.
Adding to the sharing mentality and to spur listee participation, service providers here see the profiles of those whom have signed up as distributors.
For an additional subscription paid to the service provider, listees can contact agents directly.
From the author: theAsianIR is a Singaporean digital agency implementing business models for companies in traditional sectors to do business with mandarin-speaking demographics digitally. Planning and executing disruptive business on behalf of these companies in the form of apps, softwares and websites, theAsianIR has clients across wholesale, retail, logistics, f&b, built-environments and real estate. Sign up to our newsletter on our website to get tips and exclusive deals about future-proofing your business.
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