• Our mission and values

    Our mission is to help small medium enterprises innovate and achieve distinctive, sustainable, and substantial improvements in their businesses, and to help them build a great company that is productive, lean, efficient, while being attractive and exciting to people.

    We believe we will be successful if our clients achieves real business growth with us.


    Solving the hardest problems requires the best people who understands our small medium enterprises. We believe that our people are motivated to achieve real business performance for our clients, to help them solve the most pressing issues pertaining to them, and are only rewarded when we achieve real business results We build our company around the belief that, through us, we can provide real business results for our clients. Real business results are what will make our firm strong and enduring to our clients.


    We are an conviction organisation. Our values reflect the thinking of our founder, Huan Fong (Johnson) Koh, managing director of theAsianIR Pte Ltd since 2017, who is the major force shaping the company. Our values have been enforced with the upbringing of innovative, qualified, creative and confident people, to reflect the changing times. They inform both our long-term strategy as a company and the way we serve our clients on a daily basis.

    Our values

    Adhere to the highest code of conduct;

    • Responsibility to the profession
    • Responsibility to the client
    • Responsibility to the committee
    It comes down to;

    Respect, Integrity, Adherence, Commitment, Objectivity, Declaration, Transparency, Proficiency, Professional care, Confidentiality, Quality, Efficiency, Sustainability

    Obtain real business results

    • Be the real agents-of-change for the company
    • Use and implement innovations to achieve business performance
    • Drive the change until results and improvements are achieved
    • Build enduring relationships based on trust
    • Give back to the client whenever results are achieved
    • Use our global network to find the most cost-effective solution
    • Educate our client on the solution
    • Plan the attainment of the business outcome 

    Create a collaborative inclusive environment for our people

    • be open to new ideas
    • be nonhierarchical and inclusive
    • sustain a collaborative and helping meritocracy
    • develop one another through apprenticeship and mentoring
    • uphold the obligation to dissent
    • govern ourselves that the nucleus is bigger than the individual
All Posts